The Weather Channel companies (TWCC) are made up of The Weather Channel ® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. served as TWCC’s financial advisor in the transaction and Kilpatrick Townsend & Stockton LLP acted as legal advisor. Weather Underground was advised by Digital Capital Advisors, LLC.
In addition, Weather Underground’s San Francisco headquarters will become a regional office for TWCC. Weather Underground’s popular site and its portfolio of mobile applications will continue to operate and its employees will become a part of TWCC, furthering the company’s place as the leading provider of the most accurate weather data across all platforms serving consumers and business users.
“We see this as a great opportunity to grow.” “Becoming a part of The Weather Channel Companies will enable us to strengthen what our users love about, our apps and our blogs,” said Steremberg. “Most importantly, this acquisition will grow the weather expertise that is central to everything we do and will result in better forecasts and weather data for users on all of our platforms.” Weather Underground will add a great complementary, brand to our portfolio, a brand with a distinct, loyal, and active user base that will enable us to reach a unique segment of users,” said Kenny. “Everyone in the weather space is familiar with the strength of Weather Underground and its innovative method of presenting weather data. The transaction, terms of which were not disclosed, was announced by TWCC chairman and CEO David Kenny and Weather Underground president Alan Steremberg and is expected to close in several weeks. The Weather Channel Companies (TWCC) today announced an agreement to acquire Weather Underground, a leading provider of Web based weather data. The Weather Channel Companies Acquire Weather Underground Individual Investors & Financial Advisors.
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